Compiled by the second annual rating of Russia dental clinics

Compiled by the second annual rating of Russia dental clinics
PH "Kommersant" and the popular magazine about dental Startsmile presented the results of the second annual rating of Russia dental clinics.

Today the project is the most ambitious study of the level of trade of dentistry in the country.In this year's ranking of dental clinics took part in more than a hundred cities in Russia.

rating methodology is based on a detailed analysis of indicators, which reflect all aspects of life of a particular clinic.For more details on the results of the rating and evaluation system can be found in the 'Rating' section.

main innovation ranking in 2014 was the emergence of yet another section for network dentists.It is noteworthy that the regional clinic took the top position among the best network of clinics.

The top ten includes dentistry from Saint-Petersburg, Chelyabinsk, Omsk and Novosibirsk.

Like last year, the clinic, the existing more than three years, made the top 100, and the newcomers (less than three years) formed the top-40.These sections have already ex

celled in Moscow clinic.Also, soon to be published separately rated children's dental clinics, which require specific assessment criteria.

All clinics were evaluated based on a number of parameters, developed by leading experts in the dental industry.Building on last year's experience, it has been substantially enhanced the overall evaluation system.Thus, significantly expanded the rating profile: experts new items relating to the availability of modern equipment at the clinic and highly qualified specialists have been introduced in the state, as well as an analysis of the uniqueness of the services provided.

Despite the fact that the main emphasis is on the clinical component of the activity, ranking the developers took into account the marketing policy of the clinic and the level of communication with patients.

In particular, evaluated parameters such as the use of different channels of promotion, design and convenience of the corporate website, social media presence and the quality of the hosted content.This year, these items were only given additional advantages, but it is possible that in the future their role will be more significant.

key achievement rating in 2014 - a significant expansion of the geography of participants.Moreover, the regional hospital were not in the role of extras, taking as a result of relatively high position.

Clinic from Yekaterinburg, Voronezh, Rostov-on-Don, Smolensk, Novosibirsk, Tomsk and Yuzhno-Sakhalinsk and other cities to compete with the capital dentistry.

happened largely due to the fact that the organizers managed to convey to the owners of the dental business, the rating was developed and conducted on the basis of absolute transparency and impartiality.

Representatives Startsmile portal promised that at the time of launch 2015 ranking will be developed additional rules that will make the project even more ambitious and successful.

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